Yuengling Bock Beer
Yuengling Bock Beer is a German-style seasonal beer reintroduced to America's Oldest Brewery's brand portfolio in spring 2024. Inspired by Yuengling's vintage Bock labels, I researched, ideated, and crafted a new brand identity, including a color palette, typography, logo lockups, and packaging designed to align with the company's strategic goals–accomplished in less than two weeks. Product photography by Kris Boxter.